Not Virgin! – by Gary Smolker
Posted by Gary S. Smolker
Whoever designed the container shown above has a lot of brain power.
Whoever designed the labels on that container has a lot of brain power.
Whoever designed the paper bag shown above has a lot of brain power.
What you see above is not just a container.
What you see above is not just a paper bag.
What you see above is an example of the creative communication of a sales pitch presented as a message.
You are looking at a container with a story and a message.
You are looking at a bag with a story and a message.
The stories on that container and on that bag trigger action.
A CREATIVE ADVERTISING MASTERPIECE
Q: Is that a container of ice cream, or a container of hand and body lotion?
A: No. It is a creative advertising masterpiece.
Q: Is that a paper bag?
A: No. It is a creative advertising masterpiece.
TAKING A STAND SELLS PRODUCTS
The “Charity Pot” container looks like a container of ice cream.
I like ice cream.
The label on the top of the container states, “BY BUYING CHARITY POT YOU SUPPORT GOOD CAUSES…”
I am in favor of supporting good causes.
Another label on the container states, “NOT VIRGIN! Pot made from 100% recycled plastic. Recycle it or bring it back.”
I am in favor of recycling.
The bag states the following:
- 100% VEGETARIAN
- FRESHEST COSMETICS
- FIGHTING ANIMAL TESTING
Those are all appealing stands on social issues.
All of the above influences influenced me to buy that “hand and body lotion.”
Wealth at its deepest root is the product not of physical labor but of intelligence, of creative vision.
Action is required to actualize the vision, but physical labor not guided by human intelligence is virtually worthless.
All business is fundamentally about brain power.
Without the guidance of an idea, action is just mindless motion, without direction, purpose or value.
There is no maximum to potential.
LIVING LIFE FULLY
Some people live life fully.
- You have to know what you need in order to find what you want.
- You can’t figure out what you really want unless you try everything.
People who don’t believe in magic, don’t find it.
Life isn’t magical on its own.
We make it magical
LUSH COSMETICS IS A GAME CHANGER
In the evolution of advertising, and in the evolution of business, Lush Cosmetics is not a virgin
Lush Cosmetics is a magician who speaks and does business in the language of popular culture.
Lush Cosmetics realized that people have a social conscious and that people are health conscious.
With that realization, Lush Cosmetics became a game changer, a rebel who never stopped redefining the business of cosmetics and never stopped redefining the business of creative communications.
The photographs above show part of the picture of how Lush Cosmetics got from there to here and now…. in the health conscious cause conscious popular culture and…. in the cosmetics industry.
Story tellings is fundamental to our lives.
We all love stories.
THE EXTRAORDINARY WORLD WE NOW LIVE IN
It is a testament to the extraordinary world we now live in that Lush Cosmetics is a huge business success.
THE EVOLUTION OF BUSINESS
PEOPLE ARE SEARCHING FOR MEANING!
- The future is hyper-connected.
- People want to participate in causes.
- Lush Cosmetics lets them do so.
“Participate in an important social cause” is the central message of Lush Cosmetics advertising: that message is on the labels on “Charity Pot”, and in the statements made on its paper bags, etc.
People connect with others not just with similar passions and interests, but around the causes that most resonate with them.
More and more, brands are identifying with a cause, and making that identification a central part of their ethos.
I believe in magic.
I am not virgin.
I am 100% in favor of powerfully “living the engaged life.”
Copyright © 2017 Gary Smolker, All Rights Reserved
This is the third in a series of articles I intend to post on the Gary S. Smolker Idea Exchange Blog at http://www.garysmolker.wordpress.com on “LIVING THE ENGAGED LIFE.”
I have continuously made posts on my Instagram account @garyspassion on “LIVING THE ENGAGED LIFE,” and intend to continue to do so.
Follow me on Instagram @garyspassion
About Gary S. SmolkerPERSONAL PHILOSOPHY: No enterprise can exist for itself alone. Every successful enterprise ministers to some great need, it performs some great service, not for itself, but for others. Otherwise, it ceases to be profitable and ceases to exist. Imagination, open mindedness and flexibility are the most important factors in unlocking potential. Those who embrace innovation, improvisation, continuous learning, time management, are action oriented, high energy, passionate, creative, purposeful and intense individuals are best equipped to succeed. We all have ideas and the ability to make progress by sharing information and our ideas and also by changing our ideas when appropriate. We should always be on the lookout for teaching and mentoring moments. We hold time like water in our hands; however tightly we clench our fingers, it drips away. But, if it falls on a seed, a seed may grow to become something that will have a positive social impact. PERSONAL INTERESTS: I have a passion to learn, to innovate, to lead, to mentor and to teach. I seek to write things worth reading and want to do things worth writing about. I enjoy (a) driving a fast car, (b) having intense conversations (c) teaching/mentoring, (d) reading and (e) being involved in productive activity. PERSONAL: I believe in cultivating and backing passionate people, innovation, and old fashioned good ideas. I love making human connections and spreading good ideas. I am strongly motivated to achieve in situations in which independence of thought and action are called for. PERSONAL GOALS: I want to live life vibrantly, to be as sharp as a tack until my last breath and to change the world by being me. My personal goal is to be fully engaged in life, to lead by example, to set high standards and to continue to amass firsthand experience and knowledge in all that interests me. PERSONALITY: I love fun and mischief. I relish absurdity. I have an irreverent, facetious and satiric disposition. I dread boredom. I have spent a lifetime reading. I have no bias against people who have lived successful and/or complicated lives. I write to release tension, to get things off my chest. SOCIAL MEDIA: I post articles on the "Gary S. Smolker Idea Exchange" blog at www.garysmolker.wordpress.com, and "Dude's Guide to Women's Shoes" at www.dudesguidetowomensshoes.com. I also post images and comments on Instagram @garyspassion. CONTACT INFORMATION: Gary Smolker, Smolker Law Firm, 16055 Ventura Blvd., Ste 525, Encino, California, 91436-2609, USA. Phone 1-818-788-7290, e-mail GSmolker@aol.com.
Posted on February 17, 2017, in living life fully, Success, The Engaged Life, Uncategorized and tagged advertising, advertising and communications, advertising masterpiece, animal testing, brain power, business, cause conscious cosmetics industry, causes, connecting with people, cosmetics, cosmetics business, creative communications, creativity, evolution, evolution of advertising, evolution of business, health, health conscious, human intelligence, hyper-connected world, ice cream, intelligence, live life fully, living life fully, Lush Cosmetics, magic, magical, masterpiece, needs, physical labor, potential, powerfully living the engaged life, redefining the cosmetics business, social conscience, The Engaged Life, vision, wants, wealth, worthless. Bookmark the permalink. Leave a comment.